Don’t try to win their game, make your own one.

People tend to know everything, how does one or another thing work. They gain information and coordinate their actions based on it- what is good, what is bad, what is appropriate and what is unacceptable. In another words everyone needs to know the rules of the game and how to play it. In the business it’s a good beginner strategy to learn from others until you gain enough information.

Following the rules is a good start in the career competition. But at some point it happens that everyone who follows the rules is just average. Everyone can follow instructions. Then what? Make something more than that- be initiative, make a new game! Improve it, create a new approach, break the rules and see what’s beyond. See the big picture and then your work into it and many ideas may come up. Be careful and make sure your bright idea will enlighten your work but not put it in the dark.

Be brave, crazy ideas at first changed the world later.

More suggestions and advise is available in the Blue Ocean strategy:

http://www.strategyacademy.ir/files/lib/BlueOceanStrategy.pdf